TOW Post #26 (Visual): Movie Posters

The Hunger Games, a worldwide phenomenon of a book series has a four movie deal for three books. Written by Suzanne Collins and produced by Lionsgate, teens love these movies. The poster for the Hunger Games really evokes the dark, gruesome ideas of the movie. The whole thing is in dark shades, black, brown, and gray, while the focal point of the whole poster is the burning mockingjay pin in the center, blown up very large and a bright gold color. Katniss' back is turned from the audience as she looks at the pin too. The people from the Capitol, the audience for the gruesome games are seen on the side, also looking at the pin. I think the on fire pin is the whole center of this poster, because it represents the whole revolutionary theme of the story.This poster is trying to sell this movie, and the pin is the most exciting object of the poster. This makes people want to see the movie more, because fire means the movie is going to be exciting and possibly have explosions, which is always a box office booster (see all of the Transformer movies for reference). The audience also comes for the stars. Jennifer Lawrence is one of the most popular young actresses of the era, and fans of her will want to see this movie. The poster taps into this by having her front and center. Even though you cannot see her face, on the mini flags next to her, you can clearly see her face and Peeta's, or Josh Huterson's. Their star power is another thing that really draws crowds in. The final thing that dramatizes this poster is the slogan at the top that reads "the world will be watching". This is a statement that encompasses the movie and the plotline. It gives a sense of jumping on the bandwagon, that everyone is going to see this movie so you must too. As a whole, this poster is very highly produced in a way that attempts to persaude the onlooker to watch the movie.