Tuesday, March 3, 2015

TOW #21 (Article): The Oscars


One thing that has been getting a lot of attention in the news is the recent red carpet event known as the Oscars. This award show is to highlight our nation's greatest films, costumes, producers, actors, actresses, designers, etc. Every year many social media companies/youtube interviewers/magazines talk about the event in hopes of getting more attention brought to their channel, website, or article. While many people view these pieces, they never really compare one article to another. However, being interested in how different magazines/websites write about the huge event, I decided to compare and contrast the strategies used by different writers. For the first website, I took a look at yahoo news, which many people are familiar with when looking for celebrity gossip. The main attention-seeking strategy Yahoo uses is by categorizing the celebrities into best dressed and worst dressed. This helps to create a connection between all viewers as people start mentioning if they agree or not in the comments section. Also, everybody loves good celebrity drama and participating in the lives of those richer than us. Another article, people magazine, uses different techniques to draw readers’ attention. They focus on talking about who won; this is a good strategy as it draws in the people who didn’t have time to watch the show. It makes them feel like they didn’t miss anything. Also, for people who did watch the show, the strategy acts like a short recap for them in case they missed anything. While the second website was more informative than the first, I feel it better defines what the Oscars is about. While we do get caught up in who is wearing what, it really should be a time to celebrate all the hard work put into so many great, cherished films.

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